SEL 0950 - Marketing for the Health Practice 1: Research, Strategies, and Planning

This course will include a review of foremost concepts in market research including industry analysis, competitive analysis, internal analysis, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Students will learn to create a unique value proposition for a practice, establish and maintain a brand, generate leads, nurture leads, and retain new patients. Other areas of discussion will include community involvement, the creation of marketing plans, and ethics in marketing and advertising.

Lecture Hours: 30
Lab Hours: 0
Total Hours: 30

Credits: 2
Prerequisites: None
Corequisites: None
Repeatable (# of times)
0
Grade Type
Pass/No Pass