SEL 0951 - Marketing for Health Practice II

The course builds on research, strategies, and planning learned in Marketing for the Health Practice 1- Research, Strategies, and Planning. Each of the major platforms and best practice for each will be examined in addition to case studies and examples. Some topics to be discussed include the online marketplace, email, blogging and copy writing for marketing purposes, social media, online reputation for a healthcare practice, and printed materials. This course will also include guest lectures and case studies as the material is very practical in nature.

Lecture Hours: 30
Lab Hours: 0
Total Hours: 30

Credits: 2
Prerequisites: SEL 0950
Corequisites: None
Repeatable (# of times)
0
Grade Type
Pass/No Pass