SEL 0950 - Marketing for the Health Practice 1: Research, Strategies, and Planning

This course will include a review of foremost concepts in market research including industry analysis, competitive analysis, internal analysis, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Students will learn to create a unique value proposition for a practice, establish and maintain a brand, generate leads, nurture leads, and retain new patients. Other areas of discussion will include community involvement, the creation of marketing plans, and ethics in marketing and advertising.
Course Delivery Model(s)
On-Ground, Online Interactive
Lecture Hours: 30
Lab Hours: 0
Total Hours: 30

Credits: 2
Prerequisites: None
Corequisites: None
Repeatable (# of times)
0
Grade Type
Pass/No Pass